WE DO 3 KEY THINGS FOR YOUR CREATIVE SMALL BUSINESS:
1. Empower you to have a successful career selling the goods you create.
2. Allow you to focus your time and energy on the product creation side of your business by handling your marketing, promotion and business needs.
3. Increase your sales by effectively sharing your story, getting your products in front of the right audience, and putting systems in place to support growth.
OUR TEAM CAN HELP YOU WITH:
1-on-1 Business Coaching
WEB DESIGN & DEVELOPMENT
MARKETING PLAN strategy & IMPLEMENTATION
SOCIAL MEDIA STRATEGIES
NEW CUSTOMER GENERATION
BRANDING & MARKET POSITIONING
You create great products, but you don’t like to toot your own horn. Let us do the bragging for you! P.R. is an incredible way to increase the visibility of your business and start meaningful conversations with potential customers. We will work together to identify what makes your business unique, develop a clear voice for your brand, and craft compelling messaging to get press and bring in new customers.
MARKETING PLANS & IMPLEMENTATION
In a competitive marketplace, “word of mouth” marketing isn’t enough. To see sales really grow, you have to put intention behind your marketing activities. As the saying goes, those who don’t plan...plan to fail. We research your market, determine your target customer and create strategic ways to connect them with your business. Most importantly, we put in place a clear plan with actionable steps so you are able to use your time where it has the most value and track results.
SOCIAL MEDIA STRATEGy & IMPLEMENTATION
An effective social media strategy is a two-way conversation. It is about connecting, listening, responding and sharing with people. If done well, social media can bring you customers and increases your sales. But this only happens when you develop plans and set goals to use social media strategically. If making the time to do this feels daunting, we will work together to create a simple and manageable social plan to grow your fan base, increase engagement and build-up your business. We will also transform this aspect of your marketing plan into a fun way to share about your business with others and build relationships with your customers.
WEB DESIGN & DEVELOPMENT
A website is one of the best ways to market your creative business online. But, just having a website isn’t enough to create sales, it needs to be well designed, optimized for search engines (SEO), effectively communicate your brand, showcase your work, and make it easy for someone to find you and make a purchase. We will work together to determine what your goals are for your website, create an enjoyable online experience for your customers, and build a custom site that you will be proud to share.
CUSTOMER GENERATING & CONVERSION
Regardless of how successful your business currently is, it's important to continue to find new customers. We work together to develop creative and effective ways to generate interest in your business from people you don’t yet know, finding new fans for your creative products. We also find, influence and help you convert prospects into customers by making sure you never miss the opportunity to engage with potential customers and creating strategies to keep your products in front of them until they are ready to make a purchase.
BUSINESS PLANNING & Goal SETTING
There is a lot that goes into running and operating a small business - in addition to having a great product that people want to buy. Very often creative businesses start without any solid planning or goal setting done up-front. Whatever stage your business is in, we can help you make a workable business plan that will improve your companies day-to-day operations and projections for where you creative venture will go in the future.
1-ON-1 BUSINESS COACHING
Being your own boss is pretty awesome, but it also means all those nitty-gritty, important details that go into making a business run smooth are up to you. Feeling overwhelmed or need some advice? We are here to help. Let us work with you to identify and address problem areas or inefficient processes, and establish some effective techniques and workflows to make your business preform at its best.
Branding & Market Positioning
Online shops like Etsy or your local artisan fair are increasingly cluttered with artists, designers and makers selling their creative products. So how does your business plan to stand out from the crowd? We will work with you to develop a solid understanding of your market, find a niche for your products, and establishing a strong brand for your business. We will help you cut through the noise and differentiate your company from the others creating a strong and memorable impression with your customers.
BLOGGING & CONTENT GENERATING
Blogging is an automatic win for a strong marketing plan. By creating unique and meaningful content you position yourself as an expert in your craft, attracting new prospects, keeping people engaged with your business, and turning visitors into loyal customers. But getting started can be daunting and managing and producing new content regularly can be incredibly time consuming. We don’t want you to miss out on this powerful marketing opportunity, so together we will create a manageable strategy that makes blogging a fun and integrated part of your business.